Who We Are
Our Story
From one mother's loss to a nationwide movement to end reckless driving.
The Story Behind SRK
Valentina's
Story
December 7
2013
Avalon & Anaheim
Los Angeles, California
“I started this organization so no mother would have to go through what I went through — and so no young person would make a decision they can't take back.”
— Lili, Founder of Street Racing Kills
On December 7th, 2013, a street racer tore through the intersection of Avalon & Anaheim in Los Angeles. In the wreckage, a 16-year-old girl lost her life.
Her name was Valentina. She was getting a ride home.
Her mother, Lili, refused to let grief be the end of the story. In 2014 — just months after burying her daughter — Lili founded Street Racing Kills. Not out of anger. Out of purpose.
She walks into high schools, courtrooms, community centers, and tells the truth: street racing isn't a sport. It's a death sentence you hand to strangers.
Over a decade later, tens of thousands of people have heard Lili speak. Some of them are alive because of it.
2014
Founded
501(c)(3)
Nonprofit Status
Our Founder
Lili Trujillo Puckett
Lili Trujillo Puckett is the founder and Executive Director of Street Racing Kills. A certified Spanish and Italian interpreter and marketer, she turned the unimaginable loss of her daughter into a life's mission — speaking to students, courts, and communities about the human cost of reckless driving.
She is also the creator of Val's Respect the Road Scholarship, which funds driver education for teens, and an active member of organizations advancing traffic safety and road advocacy nationwide.
Lili's Favorite Quote
“Life isn't about waiting for the storm to pass. It's about learning how to dance in the rain.”
— VIVIAN GREENE
Watch the Reckless Driving PSA
Affiliations
- —Torrance Kiwanis Club
- —Streets Are For Everyone
Leadership
Board of Directors
Lili Trujillo Puckett
Founder & Executive Director
A certified Spanish/Italian interpreter and marketer who founded SRK in 2014 after losing her daughter Valentina. Creator of Val’s Respect the Road Scholarship.
Maria Rosales
Secretary
Ingrid M. Ellis
Treasurer
Regional Vice President & Financial Advisor, Primerica Financial Services.
Mark Waronek
Senior Advisor
Lomita City Councilmember and businessman.
Guy Puckett
Marketing Director
President at SqueezeDox.
Ricky Pennington
Board Member
State Farm Agent.
John Yi
Director of Grants & Development
Executive Director of LA Walks; former Advocacy Director at the American Lung Association of California. MA, Georgetown; BA, University of Michigan.
Luca Dalessandro
COO & AI Specialist
Executive Team
Lori Argumedo
Community Relations Director
Security Manager, Northrop Grumman.
Maria Avila Durrell
NC Outreach Coordinator
Crash Research Specialist.
Martha Wright
TX Outreach Coordinator
Nichole Richardson
FL Outreach Coordinator
Practice Administrator, Cardiology Group.
Raphi Rebucas
Government Affairs Specialist
President, Board of Governors, YLPAC.
Samantha Guevara
Student Ambassador
2014
Founded
501(c)(3)
Nonprofit Status
81-1257699
EIN
Los Angeles
Headquarters
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Help Street Racing Kills end reckless driving deaths through education, intervention, and advocacy. Every contribution and every voice makes our streets safer.